22
Dec 25
Mastering Variants at Scale: How x2x’s Native GP–Shopify Integration Redefines Matrix Items
“If you are in the business of selling matrix items that have sizes, colors, styles, or configurations, you already know the truth:” Where the breakdown in integration tends to happen is in the matrix items. Variants have generally been considered an afterthought by most GP Shopify integrations. ERPs flattened, SKUs replicated, or…